Case overview
I worked with Jim to create his brand from scratch.
We discussed names, values, and overall identity to define the brand before we looked to visuals.
The Brief
Create a Logo was designed for a racecar part and componentry business in the Lightning Sprints category of dirt track racing.
The pheonix was created to resemble rising from the ashes, or in this case the many business challenges involved in the industry, as well as a symbol of power for those who race the Chassis 73 cars.
The design was to be a blend of modern and vintage, combining seamlessly into one design.
A design package including pattern elements, the 73 icon and more was created to support the visual identity, as well as offer flexibility in future car designs and merch.
The Results
A comprehensive visual identity package with an established brand.
The designs are bold, fun and blend modern and vintage together nicely.
