Case overview
I worked with Dave & Netty to rebrand their flower farm.
This rebrand included a full name change from ‘Botanica Rose Farm’. The farm was purchased by Dave and Netty and with that, they wanted to reestablish the eco friendly and sustainable nature of the farm.
We completed a fresh strategy, redesigned the logo as well as a full visual identity suite.
The Brief
Create a rebranded logo design for a sustainable flower farm.
The icon in the logo design was to include some common flowers used in the bouquets and housed in a greenhouse which is where many of the flowers are grown.
The colour palette was to be well rounded, using earthy tones to create an elegant, grounded colour scheme.
Supporting visual elements were to be used in designs to position the business above other flower farms in the area.
The ultimate goal was to achieve a professional look, and stand out from the competitors.
The Results
A comprehensive visual identity package that brought the brand to life.
A logo suite was created with a number of responsive options for multiple display locations.
The bold, earthy colour palette evokes a sense of heritage and care, which emphasises the businesses value of sustainability, craft, and emotional connection.
The use of Serif and Sans Serif fonts offers a nice balance between tradition and modernity. The Serif will be used for Headings and the Sans Serif will be used for body text for ease of reading.
The design now stands strong against competitors in the area.
