Case overview
I worked with Alex & Daniel to create a brand for their medical device.
This brand was created from the ground up.
We developed a strategy to follow, designed the logo as well as a full visual identity suite and created a direction to market the product.
The Brief
Create a brand for a new and improved medical device.
The device is the hero of the brand, so it needed to include some reference to the product itself.
We decided to move away from ‘generic’ medical colours such as blue, green and grey.
Supporting visual elements were to be used in designs for product packaging, and promotional material.
The ultimate goal was to create a brand that could stand out in a very saturated market, that’s difficult to break into.
The Results
A comprehensive visual identity package that brought the brand to life.
A logo suite was created with a number of responsive options for multiple display locations.
The bold, earthy colour palette evokes a sense of heritage and care, which emphasises the businesses value of sustainability, craft, and emotional connection.
The use of Serif and Sans Serif fonts offers a nice balance between tradition and modernity. The Serif will be used for Headings and the Sans Serif will be used for body text for ease of reading.
The design now stands strong against competitors in the area.
