Case overview
I worked with Jemima on a full rebrand for Central Nail & Beauty.
This rebrand included a minor name change from ‘Central Nail Bar’. As the business was expanding and more services were being added, the name and brand were ready for a refresh,
We completed a fresh strategy, redesigned the logo as well as a full visual identity suite with more to come.
The Brief
Rebrand Central Nail & Beauty to suit it’s growth whilst also targeting a higher end market.
Create a branding strategy, and a full new logo suite with a pattern and branding assets to go on nail polish packaging and other future products.
The colour palette was to be bold and use earthy tones to create an elegant, grounded colour scheme.
The ultimate goal was to achieve a high end look, and stand out from the competitors.
The Results
A comprehensive visual identity package that brought the brand to life.
A logo suite was created with a number of responsive options for multiple display locations.
The bold, dramatic colour palette evokes a sense of prestige and luxury, while still being approachable.
The use of Serif and Sans Serif fonts offers a nice balance between tradition and modernity. The Serif will be used for Headings and the Sans Serif will be used for body text for ease of reading.
The design now stands strong against competitors in the area.
