Case overview
I worked with Darryl on a full rebrand for Luna Seafoods
This rebrand was requested as Darryl had taken over an existing Mobile Seafood Van Business.
The problem was how generic the brand was, which left it open to competitors claiming business.
We completed a fresh strategy, redesigned the logo as well as a full visual identity suite with more to come.
The Brief
Rebrand Luna Seafoods with a brand that showcases a whole lot of personality to make it stand out.
Create a branding strategy, and a full new logo suite with a pattern and branding assets for a mobile seafood van, merch & a website.
The colour palette is to be similar to the existing brand, to maintain familiarity with the existing customers.
The ultimate goal was to achieve a fun, exciting brand, and stand out from the competitors.
The Results
A comprehensive visual identity package that brought is fun, and sure to draw attention.
A logo suite was created with a number of responsive options for multiple display locations.
A custom font was created to replicate the waves of the ocean, paired with a modern sans serif for balance.
This one is definitely a stand out!.
