Poster Design for the 2024 Roma Turf Club Rugby Races
This poster was designed in conjunction with a marketing campaign for the Rugby Races. This is a combined Race Day with Rugby and and After Party and needed to appeal to a broad market of race goers. I have been working with the Roma Turf Club for a number of years, and each year we have successfully increased the number of attendees.
The Brief:
Design a Poster using the branding of the Rugby Races to communicate a number of events on the day.
The Results:
For the Rugby Race Day poster, I aimed to create a dynamic and eye-catching design that captures the excitement of a jam-packed day of events. The layout balances key elements like horse racing, rugby, and Fashions on the Field, ensuring each aspect gets the attention it deserves. Bold typography and energetic visuals highlight the competitive spirit, while a clear flow of information guides the viewer through the day’s schedule ending on a clear call to action.
