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The Brand Ascend

TRANSFORM YOUR BRAND BEFORE YOU SCALE.
Most founders try to expand with a brand that was built for a smaller version of their business. If you are ready to level up, expand, or pivot direction, you need a clear brand strategy and visual identity that supports your growth, not hinders it.

YOU'RE A FOUNDER READY FOR EPIC GROWTH, BUT YOUR BRAND IS HOLDING YOU BACK

You might be:
LOSING CUSTOMERS TO COMPETITORS

Shinier competitors steal your customers while you scramble. You stay invisible and lose out on revenue.

UNDERCHARGING FOR YOUR PRODUCT OR SERVICE. 

Your premium quality product / service is being forced into cheaper prices by weak branding and you can’t make the margins you deserve.

CONFUSING YOUR CUSTOMERS WITH MISMATCHED MESSAGING

 Socials, website, locations – total brand chaos everywhere you look. You’re losing trust with your customers. 

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YOU DESERVE TO BE PROUD OF YOUR BRAND 

I specialize in brand strategy and logo design, crafting clear, memorable identities that not only reflect a business’s values but also set them up for long-term growth and success.

And when you work with me the real shift happens. You take the time to define who you are, who your  audience is, and how you show up in the world

And that’s exactly what The Brand Ascend was created for. So you can get a clear direction on your brand, a hot new look to show off AND to start earning the revenue you deserve. 

NOW’S THE TIME TO DO GREAT THINGS

Join The Brand Ascend

A Branding and Visual Identity Package that helps you gain clarity & confidence to give you the ability to take pride in your brand, charge more, and increase your revenue.

Case Studies

Click on any project below to learn more…

WHAT'S INCLUDED

A Brand Strategy deep dive. We work through the core of your business to create a clear position in the market with a focus on messaging. This generally takes 2 hours. 

Includes:
• Brand personality and tone
• Messaging foundations
• Audience insights
• Competitor review
• Your core positioning (the thing that lets you confidently raise your prices)

More than just a logo.
We start with mood boards, then develop two concepts based on your chosen style.

Includes:
• Primary logo
• Secondary + submark logos
• Colour palette
• Typography selections
• Graphic elements, textures or patterns
• Image direction
• Brand application mockups

So you know how to use everything. A full guide with details and examples of how to present your new visuals.

Your guide covers:
• Logo usage
• Colours + type styles
• Imagery rules
• Brand tone + messaging summary
• Examples of correct use
• Key do’s and don’ts

Also included is a single page ‘Quick Guide’ so you can quickly reference colours, fonts and layouts.

Included is 3x forms of marketing collateral to choose from that suits your business.

Choose what you need:
• Business cards
• Social media templates
• Email signature
• Brochure or flyer
• Anything else you need to hit the ground running

If you need something specific designed in your new branding, just say the word.

You’ve got an epic new brand to show the world… But how do you launch?

Get a full guide to rolling out your new brand.

No “here are your files, good luck.”
I guide you through applying your new identity so you launch confidently.

BUILD A BRAND THAT MATCHES YOUR AMBITIONS AND VISION.

The Brand Ascend doesn’t just give you a new logo. Together we create a whole system, that ensures you’re always communicating the right message to your ideal customer.

BRANDING, LOGO, WEB & MARKETING   PACKAGE OPTIONS

Packages starting from $2,750 AUD. Total investment depends on the scope and any additional collateral or web elements.

The BRAND ASCEND

Your Brand and Visual Identity Essentials
From $2,750
  • Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide
  • Timeline: 4-5 weeks
  • Availability: 3x spots/month
  • Format: 1:1 delivery, online or in-person (Toowoomba).
  • Support Included: Email support, 3x Online Calls, Handover Guide.

The HIGHER BRAND ASCEND

Your Brand and Visual Identity Essentials + A Converting Website
From $4,950
  • Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide, 5 page WordPress Website, Training Videos
  • Timeline: 5-6 weeks
  • Availability: 2x spots/month
  • Format: 1:1 delivery, online or in-person (Toowoomba).
  • Support Included: Email support, 4x Online Calls, Handover Guides.

The ULTIMATE BRAND ASCEND

Your Brand and Visual Identity Essentials + A Converting Website + Automation & Flow
From $6,750
  • Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide, 5 page WordPress Website, Training Videos, Lead Magnet, Automation Setup, Email Flow Setup
  • Timeline: 6 weeks
  • Availability: 1x spot/month
  • Format: 1:1 delivery, online or in-person (Toowoomba).
  • Support Included: Email support, 5x Online Calls, Handover Guides.

More Case Studies

Click on any project below to learn more…

Don’t just take my word for it…

Why work with me? ​

  1. You’ll get more than just a logo design. I work with you to develop a strategy. We deep dive into your business, your audience and your goals before we even step into the graphics.
  2. My process is collaborative. You’re involved in the design process every step of the way. You’ll get regular updates to make sure we are on the same page.
  3. The process is transparent. I will send you a step by step guide of what to expect and the timeframe involved.
Toowoomba Logo & Graphic Designer - Paula pictured on mountain

Are you ready to take your business to the next level and....

  • Gain clarity & solidify your identity?
    Know how to communicate to your perfect customer.
  • Increase your conversions? 
    Consistent branding across platforms can generate an increase in revenue.
  • Look professional & gain credibility?
    Consistency in designs means that your audience is more likely to trust and buy from you. 
  • Become confident & be proud to show off our business?
    Don’t blend in. Stand out in the crowd amongst your oversaturated market. 
1:1 Meeting
We work together

READY TO CREATE A BRAND AS BIG AS YOUR AMBITIONS?

It's this easy...
STEP 1: REQUEST A CALL

Start your application by requesting a call from me. This is a 15 minute call to make sure we are the right fit together and to let you know the next steps.

STEP 2: RECIEVE A PROPOSAL

Receive your full proposal, as well as onboarding information. Here you will know what information to start gathering before we officially kick off.

STEP 3: GET READY TO CLIMB

We book a time for our first strategy meeting together. This is where we start a deep dive into your business. And this is only the beginning…  

Is this the right fit for you?

✔ This IS the right fit for you if you…

  • Are ready to grow / scale or pivot your business.
  • Are wanting clarity and confidence with your messaging and brand.
  • Have an existing client or customer base that you are ready grow.
  • Are ready to make an investment to grow your business.
  • Are willing to let go of the reins slightly and be guided by an expert.

This ISN’T the right fit for you if you… 

  • Aren’t ready to implement a change to your business.
  • Want to dictate exactly what the logo design should look like.
  • Aren’t ready to invest into the growth of your business.
  • Aren’t willing to take guidance or direction.
  • Think ‘AI can just design me a logo’

FAQ's - All your questions answered

The timeline depends on the design process, revisions, and client feedback. Typically, clients are ready to launch their new brand in 4-6 weeks after the initial meeting.

A brand strategy session is a focused conversation where we clarify what your business stands for, who it’s for, and how it’s different. We work through your purpose, audience, and market position, then agree on core messaging and the direction for your brand’s look and feel.

The outcome is a clear, simple guide for how your brand will show up in marketing, visuals, and customer experience.

While I design original logos, I recommend consulting a legal professional to handle trademark registration.

My services aren’t for everyone.

If you’re after a ‘quick’, ‘cheap’ or ‘ai’ logo, this won’t be for you.

All my designs are done with strategy and intention behind them.

They are for people who take their business seriously.

They are for people who want 100% unique designs, that are created by a human for humans.

NO! None of my logo design work uses any Ai.

I only use AI to help brainstorm or  consolidate information.

A non-refundable 50% Deposit is required before commencement.

If you need a payment plan for the remainder, let me know during our call.

START YOUR BRAND TRANSFORMATION

Let's book in a quick chat and kick off your journey to an epic brand.