
The Brand Ascend
TRANSFORM YOUR BRAND BEFORE YOU SCALE.
Most founders try to expand with a brand that was built for a smaller version of their business. If you are ready to level up, expand, or pivot direction, you need a clear brand strategy and visual identity that supports your growth, not hinders it.












YOU'RE A FOUNDER READY FOR EPIC GROWTH, BUT YOUR BRAND IS HOLDING YOU BACK
You might be:
LOSING CUSTOMERS TO COMPETITORS
Shinier competitors steal your customers while you scramble. You stay invisible and lose out on revenue.
UNDERCHARGING FOR YOUR PRODUCT OR SERVICE.
Your premium quality product / service is being forced into cheaper prices by weak branding and you can’t make the margins you deserve.
CONFUSING YOUR CUSTOMERS WITH MISMATCHED MESSAGING
Socials, website, locations – total brand chaos everywhere you look. You’re losing trust with your customers.

YOU DESERVE TO BE PROUD OF YOUR BRAND
I specialize in brand strategy and logo design, crafting clear, memorable identities that not only reflect a business’s values but also set them up for long-term growth and success.
And when you work with me the real shift happens. You take the time to define who you are, who your audience is, and how you show up in the world
And that’s exactly what The Brand Ascend was created for. So you can get a clear direction on your brand, a hot new look to show off AND to start earning the revenue you deserve.
NOW’S THE TIME TO DO GREAT THINGS
Join The Brand Ascend
A Branding and Visual Identity Package that helps you gain clarity & confidence to give you the ability to take pride in your brand, charge more, and increase your revenue.
Case Studies
Click on any project below to learn more…
WHAT'S INCLUDED
The Climb - Branding Strategy
A Brand Strategy deep dive. We work through the core of your business to create a clear position in the market with a focus on messaging. This generally takes 2 hours.
Includes:
• Brand personality and tone
• Messaging foundations
• Audience insights
• Competitor review
• Your core positioning (the thing that lets you confidently raise your prices)
The View - Visual Identity
More than just a logo.
We start with mood boards, then develop two concepts based on your chosen style.
Includes:
• Primary logo
• Secondary + submark logos
• Colour palette
• Typography selections
• Graphic elements, textures or patterns
• Image direction
• Brand application mockups
The Map - Brand Guidelines
So you know how to use everything. A full guide with details and examples of how to present your new visuals.
Your guide covers:
• Logo usage
• Colours + type styles
• Imagery rules
• Brand tone + messaging summary
• Examples of correct use
• Key do’s and don’ts
Also included is a single page ‘Quick Guide’ so you can quickly reference colours, fonts and layouts.
The Ascent - Extra Collateral
Included is 3x forms of marketing collateral to choose from that suits your business.
Choose what you need:
• Business cards
• Social media templates
• Email signature
• Brochure or flyer
• Anything else you need to hit the ground running
If you need something specific designed in your new branding, just say the word.
The Roadmap - A Brand Rollout Guide
You’ve got an epic new brand to show the world… But how do you launch?
Get a full guide to rolling out your new brand.
No “here are your files, good luck.”
I guide you through applying your new identity so you launch confidently.
BUILD A BRAND THAT MATCHES YOUR AMBITIONS AND VISION.
The Brand Ascend doesn’t just give you a new logo. Together we create a whole system, that ensures you’re always communicating the right message to your ideal customer.
BRANDING, LOGO, WEB & MARKETING PACKAGE OPTIONS
Packages starting from $2,750 AUD. Total investment depends on the scope and any additional collateral or web elements.
The BRAND ASCEND
Your Brand and Visual Identity Essentials- Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide
- Timeline: 4-5 weeks
- Availability: 3x spots/month
- Format: 1:1 delivery, online or in-person (Toowoomba).
- Support Included: Email support, 3x Online Calls, Handover Guide.
The HIGHER BRAND ASCEND
Your Brand and Visual Identity Essentials + A Converting Website- Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide, 5 page WordPress Website, Training Videos
- Timeline: 5-6 weeks
- Availability: 2x spots/month
- Format: 1:1 delivery, online or in-person (Toowoomba).
- Support Included: Email support, 4x Online Calls, Handover Guides.
The ULTIMATE BRAND ASCEND
Your Brand and Visual Identity Essentials + A Converting Website + Automation & Flow- Deliverables: Brand Strategy, Visual Identity, Brand Guidelines, Collateral, Rollout Guide, 5 page WordPress Website, Training Videos, Lead Magnet, Automation Setup, Email Flow Setup
- Timeline: 6 weeks
- Availability: 1x spot/month
- Format: 1:1 delivery, online or in-person (Toowoomba).
- Support Included: Email support, 5x Online Calls, Handover Guides.
More Case Studies
Click on any project below to learn more…
Don’t just take my word for it…





Why work with me?
- You’ll get more than just a logo design. I work with you to develop a strategy. We deep dive into your business, your audience and your goals before we even step into the graphics.
- My process is collaborative. You’re involved in the design process every step of the way. You’ll get regular updates to make sure we are on the same page.
- The process is transparent. I will send you a step by step guide of what to expect and the timeframe involved.

Are you ready to take your business to the next level and....
- Gain clarity & solidify your identity?
Know how to communicate to your perfect customer. - Increase your conversions?
Consistent branding across platforms can generate an increase in revenue. - Look professional & gain credibility?
Consistency in designs means that your audience is more likely to trust and buy from you. - Become confident & be proud to show off our business?
Don’t blend in. Stand out in the crowd amongst your oversaturated market.
1:1 Meeting
We work together

READY TO CREATE A BRAND AS BIG AS YOUR AMBITIONS?
It's this easy...
STEP 1: REQUEST A CALL
Start your application by requesting a call from me. This is a 15 minute call to make sure we are the right fit together and to let you know the next steps.
STEP 2: RECIEVE A PROPOSAL
Receive your full proposal, as well as onboarding information. Here you will know what information to start gathering before we officially kick off.
STEP 3: GET READY TO CLIMB
We book a time for our first strategy meeting together. This is where we start a deep dive into your business. And this is only the beginning…
Is this the right fit for you?
✔ This IS the right fit for you if you…
- Are ready to grow / scale or pivot your business.
- Are wanting clarity and confidence with your messaging and brand.
- Have an existing client or customer base that you are ready grow.
- Are ready to make an investment to grow your business.
- Are willing to let go of the reins slightly and be guided by an expert.
❌ This ISN’T the right fit for you if you…
- Aren’t ready to implement a change to your business.
- Want to dictate exactly what the logo design should look like.
- Aren’t ready to invest into the growth of your business.
- Aren’t willing to take guidance or direction.
- Think ‘AI can just design me a logo’
FAQ's - All your questions answered
How long does it take create a new brand?
The timeline depends on the design process, revisions, and client feedback. Typically, clients are ready to launch their new brand in 4-6 weeks after the initial meeting.
What is a Brand Strategy Session?
A brand strategy session is a focused conversation where we clarify what your business stands for, who it’s for, and how it’s different. We work through your purpose, audience, and market position, then agree on core messaging and the direction for your brand’s look and feel.
The outcome is a clear, simple guide for how your brand will show up in marketing, visuals, and customer experience.
Can I trademark my logos?
While I design original logos, I recommend consulting a legal professional to handle trademark registration.
Who is this not for?
My services aren’t for everyone.
If you’re after a ‘quick’, ‘cheap’ or ‘ai’ logo, this won’t be for you.
All my designs are done with strategy and intention behind them.
They are for people who take their business seriously.
They are for people who want 100% unique designs, that are created by a human for humans.
Do you use AI to design the logo?
NO! None of my logo design work uses any Ai.
I only use AI to help brainstorm or consolidate information.
Do you offer payment plans?
A non-refundable 50% Deposit is required before commencement.
If you need a payment plan for the remainder, let me know during our call.
START YOUR BRAND TRANSFORMATION
Let's book in a quick chat and kick off your journey to an epic brand.

The Cabarlah Flower Farm Rebrand
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- Cabarlah Flower Farm-Tag
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- Cabarlah Flower Farm- Bouquet
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- Cabarlah Flower Farm- Badge
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- Cabarlah Flower Farm- Patterns
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- Cabarlah Flower Farm- Logo Variations
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- Cabarlah Flower Farm- Fonts
I worked with Dave and Netty to rebrand their flower farm after purchasing the business. This included a full name change from Botanica Rose Farm to better reflect their boutique offering and strong focus on sustainability. The new brand positions them confidently against local competitors and gives them a professional, cohesive identity they can use across all marketing collateral.


Donut Envy Branding
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- Donut Envy Graphics
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- Donut Envy Logo- white text
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- Christmas Donuts for Donut Envy
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- Donut Galaxy illustration for Donut Envy
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- Donut Envy Logo- icon original
I worked with Rob from Donut Envy to create a fun, donut themed visual identity for apparel and merchandise. The project included playful illustrations for T shirts, colouring sheets, and other products, along with the development of a donut mascot.
A super fun logo was created to capture the brand’s whimsy and personality, while still maintaining a clean, professional look suitable for use across apparel and product displays.

Chassis73 Rebrand
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- Chassis 73 Logo- Original White BG
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- Chassis 73 Icons
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- Chassis 73 Logo-Icon
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- Chassis 73 Patterns
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- Chassis 73 Print Application
A rebrand was completed for Jim at Chassis73, a race car parts and componentry business in the Lightning Sprints dirt track racing category. The business had outgrown its original name, which was tied to a single manufacturer, and needed a brand that reflected its expanded product range.
The new identity blends modern and vintage influences, creating a distinctive and flexible system. The design package includes custom pattern elements, the 73 icon, and supporting assets, allowing the brand to scale across car designs, merchandise, and future applications.

Luna Seafoods Rebrand
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- Introducing Luna Seafoods Toowoomba
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- Luna Seafoods Toowoomba Branding
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- Luna Seafoods Toowoomba Napkins
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- Luna Seafoods Toowoomba Icon
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- Luna Seafoods Toowoomba Freezer bag
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- Luna Seafoods Toowoomba Van
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- Luna Seafoods Toowoomba Van
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- Logo Design – Luna Seafoods 2
I worked with Darryl on a full rebrand for Luna Seafoods after he took over an existing mobile seafood van. The original branding was generic and lacked clear recognition.
The rebrand included a new strategy, logo redesign, and a cohesive visual identity. A flexible logo system and custom wave inspired font were created, resulting in a fun, eye catching brand that clearly stands out.
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- Luna Seafood Review

Central Nail & Beauty Rebrand
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- Introducing Central Nail & Beauty
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- Central Nail & Beauty Branded Nail Polish
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- Central Nail & Beauty Tote Bag
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- Central Nail & Beauty Tote Bag
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- Central Nail & Beauty Website
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- Central Nail & Beauty Website
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- Central Nail & Beauty Branded Branding
I worked with Jemima on a full rebrand for Central Nail & Beauty, including a minor name change from Central Nail Bar to reflect the expanding services.
The rebrand included a refreshed strategy, logo redesign, and a complete visual identity suite. A flexible logo system, bold and dramatic colour palette, and a mix of serif and sans serif fonts give the brand a luxurious yet approachable feel, helping it stand strong against local competitors.

