Racing Componentry Logo Design
This Logo was designed for Jim, who sells racecar part and componentry in the Lightning Sprints, which is a Dirt Track racing category.
The pheonix was created to resemble rising from the ashes, or in this case the many business challenges involved in the industry, as well as a symbol of power for those who race the Chassis 73 cars.
The design was a blend of modern and vintage, blending the fonts seamlessly into one design.
A design package including pattern elements, the 73 icon and more was created to support the visual identity, as well as offer flexibility in future car designs and merch.
Merch to come.
